Let’s understand first what brand awareness means, It is simply the act of expanding your audiences’ reach. The more people know about your brand, the more of your services or products will sell. Once your brand is recognized by potential customers, they will overlook other options even if there are cheaper options and choose your brand based on what your business is known for.

Social media is one of the greatest places where you can increase your brand awareness. Since we are living in a world where everyone is constantly connected to their electronic devices, a lot of people learn about new brands just because it was mentioned by a friend or influencers on social media. The internet should not be ignored if you’re looking to expand your brand awareness.

Read also: What you need to know about digital marketing?

Every business owner knows the importance of social media. Some brands have mastered social media marketing and took advantage of all the exciting awareness opportunities available, while others still struggle to make engaging content.

Social media platforms are the playground where you can create multiple ways to engage potential customers through retargeting, conversation, ads, and so on. Thus, it will be easier to move from the decision-making processes to the buying process. Social media marketing will allow you to promote your business, create and maintain an influential business reputation, and introduce current or new products or services.

You can get the attention of thousands of potential customers especially if you own a small business once you’ll be able to create an effective brand awareness strategy.

• Advertising: Use Twitter, Facebook, and Instagram ads to run brand awareness campaigns. Target your potential customers based on specific preferences with professional videos, and engaging contents that suits your platform. Do your best to avoid the common mistake done by most business owners of auto-posting in your multiple social pages timeline, instead always make sure to share unique posts.
• Logo: your logo should reflect your brand it’s the easiest indicator, do not use multiple logos choose once, just stick to it. A logo is a company’s first impression, that can dramatically change the purchase decisions and also the attitude of your target audience toward your product or service.
• Tracking your strategies: most successful companies hire a social media marketing specialist to measure what really matters, and to maintain consistency. Tracking will allow you to distinguish what works and what doesn’t, as well as which platforms provide the most referral traffic. Ensure that your branding strategy is consistent, this will help current and potential customers to easily recognize your trademark.
• Hashtags: use hashtags more frequently, this will help introduce your business and most importantly your brand to dedicated fans and potential customers. It’s all about encouraging people to engage with you.

Social media marketing is where you can understand your audience, boost your brand awareness and provide the best customer experience.

By now, we all understand that social media is crucial to the success of any business. If you are up to date with all new strategies adopted by thriving companies, you will understand that a succinct strategy will allow you to gain new customers and increase your sales. To help you out understand your audiences’ needs, we have listed simple tips to create a social media marketing strategy from scratch.

• Analyze what your competitors are doing, check what strategy they are using repeatedly, and see if it works for you as well. Be careful not to copy them, your strategy should reflect your brand and your values.
• Your goals should be SMART, and realistic. Take your time to fix your goals as they are the backbone of any suitable social media strategy. They should be Specific, Measurable, Attainable, Relevant, and Time-bounded.
• Set your most essential metrics and KPIs; use your data to measure your post reach, content with the most interactions, metrics that will give you an overview of the general performance of your posts, and so on.

Read also: Is social media essential in digital marketing?

Social media marketing has proven to be a beast. As a business owner, implementing a well-rounded marketing strategy will boost your sales and increase your brand awareness, so including social media in your business strategy should be a no-brainer.