In 2017, social media is the most powerful tool to reach your targeted customers. According to Hubspot, more than 92% of businesses claimed social media marketing is an essential part of their marketing strategy. According to some social media examiner, more than 97% of businesses use social media marketing but 85% of them don’t actually know which social media tool is best for their business marketing.
In this article, we will discuss major benefits of social media marketing for our business.
Increased Brand Recognition
Social media networks will help you promote your voice and content. It’s an important part of your marketing strategy as it helps you to access new customers and also promote and inform your existing customers.
Improved Brand Loyalty
According to some research that had been done on social media marketing, active brands on social media platforms had the most loyal customers.
High Conversion Rate
Posting on social media is a great opportunity for a business owner to convert their traffic into quality leads. When you share content, image, and other posts on your social media channels you have more attraction with new customers, old customers and recently visiting customers. So there is a chance that you convert your traffic into conversion which grows your business.
Higher Brand Authority
Regular interaction with your customers is a great way to build faith and trust. When people are looking for any review about any product or services they turn towards the social media platform. They will mention your brand if they already used your products which permit the new customers to get more updates from your website. It will also aid you in attracting a different customer base that might turn to be users or buyers of your products or service in the near future.
Boost Inbound Traffic
You have limited inbound traffic when you are not using the social media platform for your business marketing. People familiar with your brand when they come across your business against the keywords they are searching for. The more profiles you make and the more content you syndicate on your social media output will help you to get inbound traffic to your business website for generating more sales.
According to social media stats, it is shown that more than 80% of marketers who are using these social media platforms for 1 hour daily get enough traffic for their business. It’s not too much time for a marketer to use for sharing content, information, and images that lead to enough traffic for their business.
Improve Search Engine Ranking
Social Media Marketing is another way that helps you to get a better position in different search engines. Sharing your post and other websites pages on social media websites help you generate traffic as well as quality links that lead you towards better search engine ranking and qualified traffic from both search engines and social media websites.